Latest Articles in Analytics

Quantzig’s Merchandising Analytics Assessment Helps Retailers Improve Customer Footfall by 15 Percent

This has allowed the retailer to increase profitability and customer satisfaction

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Did the Analytics Tool Salesperson Ask You This Question?

It’s not easy to choose the “right” analytics tool when all the marketing around Analytics tools is so Data Visualization-heavy. What it may be, eventually Analytics is a science and is enabled by technology today

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‘SAS Viya will let more people use analytics’

BW CIO World met Marcio M. Dobal, Senior Region Vice President, SAS APAC at SAS India Forum 2017 in Mumbai. He spoke about a new platform called SAS Viya and how it will bring analytics into the hands of more people in the organization.

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TCS announces certification of customer analytics software on Cloudera enterprise

Businesses can confidently deploy not just a platform but an end-to-end solution for personalized customer engagement

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Akamai web performance analytics show even 100-millisecond delays can impact

State of Online Retail Performance report offers insights into what makes a superior online buying experience

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Quikr launches intercity C2C transactions across 900+ cities

Uses payments and logistics to create India’s only intercity C2C platform

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Lufthansa counts on business intelligence data

With a focus on generating new business and introducing new customer services, Lufthansa has become increasingly dependent on data and analytics for customer and marketing insights

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Omnichannel delivery and analytics capabilities drives growth in contact center system market

Vendors must leverage Greenfield opportunities to solidify position as strategic solution providers for omnichannel CX solutions

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Teradata puts the swagger back in its step

From a technology focused company, Teradata took big strides in the past year to become more customer focused. It embraced open source technologies, the cloud and software defined analytics. Teradata also made a foray into consulting services.

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Bosch announces new Indian and global apps for Indian customers on mySPIN

Allows users to access mySPIN compatible Apps and services directly from the car’s touchscreen

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