Opinion & Analysis

In Customer Experience, Consistency is the New Delight

In the game of customer experience, consistency will always trump delight.

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Transition To Digital Poses A Challenge To FMCG Companies: CIO, Marico

Girish Rao, Head – IT and Business Analytics, Marico, shares the short term and long term challenges confronting the FMCG sector, in general, and Marico in particular. Among other things, Rao also throws light on which technologies Marico would focus on in the immediate future.

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Automated Border Control Kiosks Must for Airport Security, Efficiency

This investment in systems that keep the flow moving at an acceptable rate for passengers, even at peak times, ensures sufficient security in a way that’s cost-effective and functionally efficient.

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Why E-commerce In India Isn’t A Bubble

It would be wrong to write the epitaph of e-commerce so soon.

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Why Augmented Reality Makes Sense to Business and How to Exploit It

A primer on how AR can help enterprises and the domains that are already leveraging it for business gains.

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4 Metrics to Improve Infrastructure & App Performance in the Cloud

The visibility of your Internet Infrastructure gives you insights into the way your customers are connecting to your business around the world in real-time.

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