Why OTT Will Take Time to Go Mainstream in India

For the growth of OTT in India, broadband infrastructure needs to be enhanced, only wireless infrastructure (3G/4G) will not drive the growth, says Udaynandan Reddy, Founder & CEO, YuppTV.

?

With Netflix entry into India, it will help popularize the online video consumption which will benefit Indian players? Absolutely, audience will now be more inclined towards streaming services and if good content is provided at a reasonable price point, the audience behavior might shift from pirated content to streaming services. Users will now have more choices and



Advertisement

Around The World