Vodafone Deal with Liberty Global will make it a stronger European Player

As SD-WAN makes public Internet more important, Vodafone will become a much stronger player

Photo Credit : Reuters,

Following the recent announcement that Vodafone are in talks to buy large parts of European cable group Liberty Global,

Gary Barton, principal analyst for Enterprise Services at GlobalData, a leading data and analytics company, reflects on the significant market opportunities that this deal will open up for the telecoms provider:

‘‘The proposed deal will significantly strengthen Vodafone’s operations in key strategic markets. Germany is its largest national market and the company has long since highlighted that Eastern Europe represents an important area for growth. If the transaction is completed, Vodafone will be able to offer fixed and mobile network services in the Czech Republic, Hungary and Romania, increasing its ability to serve local consumer and enterprise customers and making it a valuable potential network partner for enterprises looking towards Eastern Europe. In Germany, Vodafone will gain national fibre access coverage enabling it to seriously challenge Deutsche Telekom.

‘‘As Vodafone is an established provider of consumer and enterprise telecoms services across Europe with an existing presence in all four countries covered by the proposed deal, the impact on the European telecoms market will be high. The fibre assets acquired have ‘future proof’ and are well suited to support cloud-based consumer services such as video streaming.

"Rivals in the enterprise market will point out that this deal is primarily being driven by a consumer strategy as the assets potentially being acquired are not designed to support WAN services. However, as SD-WAN makes public Internet more important, Vodafone will become a much stronger player in the European enterprise market if the deal is completed.’’


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vodafone Liberty Global European Player SD-WAN

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