Videocon Edge Eyes 12 pc Share of Rs 1600 crore Enterprise Communication Solution Market in FY 17-18

Enterprise communication segment includes services like A2P SMS, Toll free solutions, OBD/IVR, PRI, Missed call and short/long-code solutions etc.


Videocon Edge, the Smart Solutions and Enterprise Communication service provider, recently talked about its plan for the financial year 2017-18. With a topline revenue target of Rs. 195 Cr, Videocon Edge is targeting approximately 12 percent of the total enterprise communication market.

The enterprise communication segment, comprises of A2P (Application to person) SMS, OBD/IVR (Outbound dialer/Interactive Voice response), and other cloud based solutions including Missed call and short/long-code solutions.

Widely used by BFSI, e-commerce, retail, media and entertainment, wellness, tourism, educational and government sector, etc., for transactional and promotional messages for their customers.

With approximately Rs 1400 crore, which is 82 percent of the market size, the enterprise communication market is dominated by A2P SMS. This old, yet effective tool in the mobile telephony still stands strong despite the fast evolution of technology from 2G to 3G to 4G.

From its once most important use for P2P (peer to peer), SMS has now transformed into a newer role of A2P (Application to person) messaging.

While the P2P messaging has witnessed a decline in the wake of data led applications that offer a better experience to users, yet the universal and ubiquitous service has found a new use.

The A2P SMS market is projected to be over 180 billion SMSes in the year, which is a 6 percent growth over last year.


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