Video Analytics Makes Network Camera/ IP Camera most Important Video Resources: VIVOTEK

India is also on the path to develop its first ‘100 Smart Cities’

Sanjeev Gulati, Country Manager – India & SAARC, VIVOTEK

VIVOTEK has developed comprehensive IP surveillance solutions. Now, the boundary of security applications has been broken by the IoT technologies.

Sanjeev Gulati, Country Manager – India & SAARC, VIVOTEK, talks about the video analysis from video surveillance system will drive the growth of big data.

BW CIO: How are global security trends influencing the Indian security market?

Sanjeev Gulati: With the rapid growth of Internet of Things (IoT), the security trends are no longer getting more secure but smarter. The emergence of video analytics makes the network camera/ IP camera becomes the most important video resources. The boundary of security applications has been broken by the Internet of Things (IoT) technologies.

The demand for multiple mobile applications, connected homes and cars, and unmanned devices, like drones and robots, is also influencing the development of ‘traditional’ security products and technologies. Moreover, the video analysis from video surveillance system will drive the growth of big data, transforming the security demands to business demands.

Video surveillance, fire alarms and protection, access control, intrusion alarm, public address and emergency evacuation systems are some of the important safety and security building blocks for a smart city. This will lead the transformation of global and India security market.

BW CIO: Tell us something about role of the security surveillance camera in the Government's Smart City initiative.

Sanjeev Gulati: India is firmly traversing on the path to develop its first ‘100 Smart Cities’. The ambitious government project has been under the radar ever since the government announced its vision of developing smart cities for India, and investing $1.2 billion to create them.

Cities can be termed as smart when it has plentiful and strong human capital, social capital, and ICT infrastructure. The progressing neo-middle class, with aspirations of better living, are not willing to be accommodated in the existing city structure. Hence, the need to develop new cities to accommodate the burgeoning population is the need of the hour.

Since smart cities strongly hinges on modern (ICT) communication infrastructure and digitization, apart from other aspects such as fuel sustainable economic development and astute management of natural resources, security becomes important.

The collection and aggregation of information, its analysis, storage and distribution, IT and allied services will widely be used for communicating between surveillance systems, transportation sectors, control centers and service providers for providing traffic management, building management, security services, etc.

It is no wonder that the installation and deployment of smart IP video surveillance solutions will become indispensable in smart cities. Furthermore, we will also witness that the application and importance of video surveillance will shift from just security to tracking, monitoring, crime-prevention, disaster-prevention, calamity prevention, among many others.

It is highly important to cater to the safety and security needs of commercial and residential establishments, railway stations, metro rail, airports, city markets and shopping malls; schools and colleges etc.

Things like smart IP Video surveillance devices, fire alarms and protection, access control, intrusion alarm, public address and emergency evacuation systems are some of the important safety and security building blocks for a smart city.

BW CIO: How is VIVOTEK looking to be the key partner with the Indian government for the Digital India and Smart City programs?

Sanjeev Gulati: VIVOTEK Inc. was founded in February 2000. The company markets VIVOTEK solutions worldwide, and has become a leading brand in global security surveillance.

In recent years, VIVOTEK has developed comprehensive IP surveillance solutions that encompass its broad range of network cameras, PoE switches, network video recorders, and video management software.

In response to the possibilities offered by the rising trend of IoT, VIVOTEK aspires to become the Eye in IOT by drawing on its expansive technological capabilities in image and audio.

The company also plans to continue improving its software/hardware R&D capabilities and expanding its already extensive strategic alliances with leading international software and hardware partners. This synergy of independent and cooperative development will maximize potential, achieve high-level system application, technology integration, and more deeply satisfy user demands across vertical markets.

In 2014, VIVOTEK established its India office in Delhi to foresee the potential growth in India. VIVOTEK believes the smart city program alliance with VIVOTEK’s vision the Eye in IoT. Hence, VIVOTEK offers the intelligent video surveillance system making it the first choice of smart city program.

BW CIO: How is VIVOTEK contributing toward India's highway security with its latest technology?

Sanjeev Gulati: VIVOTEK introduced license plate recognition solution with video management software partner, Videonetics. We have huge success to apply this solution to the Smart City development in India.

We offered the unique IP816A-LPC-v2 Kit for License Plate Capture applications by leveraging the top- notch quality and traffic monitoring ability of the camera.

VIVOTEK's IP816A-LPC-v2 Kit represents a total solution for LPC (License Plate Capture) applications by leveraging the top tier image quality and traffic monitoring ability of the IP816A-LPC box camera. The CaMate IR Illuminator utilizing CVA Tech provides adjustable beam angles for different distances.

A headlight filter is implemented to reduce instances of glare from direct headlight contact. The IP816A-LPC-v2 Kit delivers clear license plate images for reliable recognition, in both the sunniest days, and in the darkest nights.

Empowered with VIVOTEK Scene Mode, which provides different exposure levels to avoid overexposure in some lighting conditions, the IP816A-LPC-v2 Kit can capture clear plate images from the vehicles moving at speeds of up to 85MPH (140 km/hr).

VIVOTEK and its video management software partner Videonetics work together to ensure users embrace the groundbreaking technology through Videonetics' Intelligent Traffic Management System.

BW CIO: What is the total market share of VIVOTEK in security space?

Sanjeev Gulati: As per a recent report published by 2016 A&S security 50, VIVOTEK is ranked 19th amongst the top 50 security surveillance. As per the report, the total revenue of the brand was pegged at $104.8 million in 2014. Post that, the brand witnessed a hike of 14.9 percent, which led to total revenue of $120.4 million in 2015.

BW CIO: What are the latest projects implemented by VIVOTEK in India?

Sanjeev Gulati: We have successfully transformed security arrangements for many industry big wigs and smaller companies and establishments. Some of our successful business associations in India are Pepsico bottle plant and JW Marriot, Mussoorie luxury hotel, and Cosmos banks.

Over and above that, we were chosen by the International Road Dynamic Inc., the world’s leading traffic management integrator, for an Indian toll station project. VIVOTEK also co-works with local partner to complete the traffic monitoring projects in Indore city.

BW CIO: What are the latest products and solutions launched by VIVOTEK in India?

Sanjeev Gulati: We launched the H.265 video compression solutions, including 2- to 5-megapixel network cameras, network video recorders, and video management software.

VIVOTEK introduced the Smart Stream II technology to achieve greater cost-effectiveness. By adopting VIVOTEK’s Smart Stream II and H.265 technology, users will benefit from reduced bandwidth and data storage demands by up to 80 percent more than systems employing H.264.

All of this allows VIVOTEK to reach a new milestone in IP surveillance.

Furthermore, VIVOTEK also launched cameras for specific markets. We develop two latest anti-ligature corner dome network cameras.

VIVOTEK corner dome cameras are specially designed for high security environments, such as prisons, holding cells, psychiatric wards, mental hospitals, and correctional institutions, and can both reduce the possibility of self-harm and simultaneously protect the safety of institutional staff.

BW CIO: What is VIVOTEK take on competitors like Axis Communications and Sony in India and how are the products of VIVOTEK different from competitors?

Sanjeev Gulati: In the connected world of the future, it will be impossible for a company to provide all the technologies or solutions on its own. Hence, VIVOTEK Places Value on Ecosystem Partnerships. Providing solutions has been a long-term plan for VIVOTEK since six years ago.

By leveraging its ecosystem partners’ domain know-how in certain verticals and applications enabled the company with the ability to quickly develop the right solutions for its customers.

The partners in VIVOTEK’s ecosystem are mostly third-party software and hardware companies like VMS and systems integrators. For example, VIVOTEK works with India video management software Videonetics to offer cutting-edge license plate solution and complete several traffic monitoring successful smart city cases in India.


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