Taking a step toward authenticity Quikr partners with Truecaller

Truecaller Priority now ensures enhanced productivity and reliability

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Quikr, India’s No. 1 cross category classifieds business announced its partnership with Truecaller, one of the leading communication apps in the world by integrating Truecaller Priority.

This feature will enable an enhanced customer service experience and an increase in call pickup rates across all verticals of Quikr. Truecaller Priority will help consumers identify a ‘priority call’ because of the integrated branding of Quikr and the unified look of the interface will assure consumers that the call is from a reliable source and not spam. 

After a successful partnership with Truecaller for its phone number based onboarding solution, TrueSDK, which enabled frictionless user onboarding and verification, Truecaller Priority now ensures enhanced productivity and reliability. 

Anurag Saran, chief product officer, Quikr, said: “At Quikr, we take initiatives that better our consumers’ experience, provide convenience and is a value addition. Truecaller is a trusted medium and this partnership is a step towards identifying the authenticity of buyers/sellers. Implementing Truecaller Priority across all our verticals will reduce friction in our consumer outreach, reduction in ‘no response’ calls thus enhancing call pick up rate.” 

Arun Krishnan, director, Strategic Partnerships at Truecaller, said: “We continue to expand our services to help the users stay ahead. Through this integration, Quikr ensures great efficiency in its consumer communication. Empowering users to recognize the relevant communication from the company, addresses a critical friction point in the entire process.” 


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