Its robust product portfolio will feature at least seven to eight SKUs

In conversation with Arijeet Talapatra, CEO, TRANSSION India on smartphone trends for 2019.

Talking about the 2019 plans, Talapatra said: “2018 has been an incredible ride for us, owing to the phenomenal growth garnered through our expansive portfolio. The debut of “CAMON, the camera-centric” series in India, in the beginning of the year, equipped us with a strong start to 2018. Heading deeper into the year, our 8 product launches boosted the growth trajectory of TECNO in India by registering a 100 percent increase in shipments (source: Counterpoint Q3 report)

"Leveraging this momentum and stepping into 2019, we are committed to become the preferred “camera-centric” smartphone brand in India, within the price segment of 7-14K. We wish to actualize this vision by offering top of the line technology features that have stemmed out of our extensive study on consumer needs and expectations.

"Our robust product portfolio will feature at least seven to eight SKUs, at any point in time, which will be exclusively ‘Made for India- Made in India’. The three vital pillars that support our India strategy for 2019 are constituted around enhancing our focus towards globalization by offering consumer what they want; making  latest and advanced smartphone camera features accessible to the consumers;  fortifying our after-sales service network to expand our reach across the length and breadth of India.

"Further, with India being a gratification driven and a price-sensitive market, TECNO’s 111 promise, which offers 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty, has made it stand-out as a game-changer in the hyper competitive market."