TO THE NEW and Amazon Web Services All Set to Decode Digital Transformation

The summit focuses on the rapid adoption of digital transformation and its impact on the M&E industry

TO THE NEW, a leading digital technology company, in association with Amazon Web Services, is organizing ‘Digital Transformation Summit’, a one of its kind exclusive event to explore the digital realm and discuss digital innovation in Media & Entertainment (M&E) industry.

The event will be held at Hotel Shangri-La, New Delhi on May 26, 2017.

The summit focuses on the rapid adoption of digital transformation and its impact on the M&E industry. It addresses all Media & Entertainment enterprises that need to embrace digital transformation by exploring scalable technologies and re-inventing methodologies, to succeed in the highly competitive digital era.

With the rapid internet penetration in the age of Smartphones and more OTT platforms, online video consumption has been increasing significantly. This pragmatic shift urges M&E players to create new revenue models, distribute content on multiple devices and platforms, provide superior Omni-channel experiences, and increase engagement.

The event will be attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises. Distinguished speakers such as Dr. Jai Menon, director- Technology, HT Media; Sudipta Banerjee, CTO, Wynk; Mahesh Subramanian, CTO, Scoopwhoop Media, and Dinesh Singh, CTO, NDTV, will share their expert views on the subject.

Amazon Web Services will share their thoughts on how media companies can effectively leverage cloud for better performance, scalability, big data and analytics.

Deepak Mittal, CEO, TO THE NEW, said: “We are glad to join hands with Amazon Web Services to explore and discuss the impact of Digital Transformation on the M&E industry. With the sector rapidly growing and transforming by the day, we believe that the M&E players hold great potential to break barriers and create significant business opportunities.”

TO THE NEW leverages a wide spectrum of digital technologies and helps businesses across the globe to improve products and services, enhance customer experience, enter new markets, and increase revenues streams.

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