TCS Named a Leader in Customer Journey and Analytics Software by EIQ Research

High-precision marketing will help determine the future winners in retail

Photo Credit : Reuters,

Tata Consultancy Services, (TCS) announced that its Customer Intelligence & Insights (CI&I), a pre-integrated and operational analytical software solution, has been recognized as a Leader in customer journey analytics software in a recent vendor assessment by EnsembleIQ Research Solutions (formerly EKN Research).

The report ranks TCS’ CI&I software as best in class for:
(a) aggregating and synthesizing data from multiple sources and running various algorithms to segment the data in a structured manner,
(b) its ability to capture the end customers’ journey across multiple channels, platforms and devices, and
(c) infrastructure performance and integration abilities including CRM/loyalty integration, channel integration, cloud integration, data-services integration, and scalability.

“Today’s connected consumers demand retailers interact with them in highly personalized and timely ways across their merging physical and digital worlds,” said Seeta Hariharan, GM and Group head of TCS Digital Software & Solutions Group.

“Successful retailers are harnessing insights from the Internet of Things, social media and other diverse sources to understand the best time, place and context to interact with customers. This recognition from EIQ Research validates that high-precision marketing will help determine the future winners in retail.”

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