Together with Google certification and Harman Kardon Technology, TCL is all set to redefine the smart TV segment

TCL, the third largest global TV manufacturer,  launched its 2017 new TV series in India. With the launch of this Google Certified 4K UHD Android smart TV series C2 & P2M, TCL will take lead in introducing the next generation Smart TV by bringing Android TV to the Indian market.

TCL 4K UHD android TV will provide customers a bunch of smart features - Google Official certification, HDR Pro Harman Kardon Speakers, Wide Colour Gamut, Netflix and Super Narrow Bezel along with stunning picture and sound quality. Designed to provide customers ‘a first of its kind’ experience in the big screen entertainment, TCL C2 and P2M Series will be available in two sizes of 65inch and 55inch, respectively.

Praveen Valecha, Regional Director of TCL India remarked, “The Smart TV is the future of television. With fast digitisation, there is a paradigm shift in customer preference towards smart features. The smart TV market is growing exponentially and is expected to reach Rs 54,000 crores in 2017. These new launches will help us to make strong inroads in the smart TV market.”

The C2 and P2M will be available for pre-booking on Amazon platform starting Aug 9th to Aug 15th. The C2 Series will be available at INR 109990/- for the 65inch. The other offering, P2M, is priced at INR 99990 for 65-inch and at INR 62990 for 55-inch.

The pre-order offers superb customer benefit – with the purchase of 65 inch and 55inch TCL android TV, the customers will get a 32- and a 24-inch TV free, respectively. By September, they will also be available in most TCL offline stores and online stores as well.

Mike Chen, Country Manager, TCL Multimedia, said: “The new TV range from TCL is a potential game-changer in the smart TV segment. Both C2 and P2M have exquisite features to give our customers a whole new experience in the TV viewing experience. Starting today, our new products will be exclusively available through Amazon. In a month’s time by September, our products will be available in our online and offline stores as well.”

Smart function
The new series has smart functions to enhance the viewing experience and abundant content powered by Google Android TV OS, Netflix and more. Android TV OS are certified by Google, which is specially optimised for TV to enjoy high resolution entertainment in a big screen. With these new launches TCL would be only the second player in the Indian market to have Google certified android TV. Both C2 and P2M  grants users with accesses to a broad range of Google content, including Google Play Store, Games, Music, Movie & TV, Google Cast and Voice Search.

With Google Play Store, the users can search and install all TV edition apps for games, movies, shows, music and sports, which is customized for TV with high resolution display and TV-friendly control mode. Google Cast enables the users to cast their favourite videos, games and apps from their mobile devices, in full quality to the TV.

With Voice Search, users do not have to look through the complicated navigation bar nor do any tiresome typing - they can simply let Google do it for them by giving instructions. What`s more is that both C2and P2M inbounding with Netflix App—the world’s leading streaming video service provider. This will allow customers to instantly watch thousands of TV episodes & movies with 4K&HDR options. To support Android TV OS and such multiple experience enhancing features, the new TVs come with a strong hardware — quad core A53 1.5Hz CPU, dual core Mali T860GPU, 2.5GB DDR3 RAM and 16GB Storage.

Enhanced picture quality
The new series comes with the guarantee of perfect picture quality through HDR Pro, WCG, 4K UHD and Micro Dimming technologies. In C2 Series, the wide colour gamut technology can deliver the purest LED backlight and display an incredibly wide colour gamut so as to effectively improve the vividness and the sense of reality of colours, as well as the richer layers of the image.

Micro Dimming is designed to achieve great contrast by analyzing the video content in hundreds of separate zones and adjusting the brightness and darkness of each of them separately. Combining all these technologies in the 4K UHD screen, C2 can deliver a stunning viewing experience.

Both C2 and P2M series’ supreme picture quality is supported by HDR Pro, which produces dazzling image details with accurate reproduction of light and dark shades. Pro allows both hardware and software to comprehensively reach HDR standard. It delivers perfect HDR picture quality and enhances colour richness in dark settings.

Superior sound quality
The new series boasts of Impressive sound quality delivered by Harman Kardon speakers and Dolby and DTS technologies. C2 offers the finest sound experience with Harman Kardon speakers placed facing the front so that the sound transmits to the viewers directly without any interference and quality reduction.

Both C2 and P2M have DTS decoding enables lossless audio decoding and create a rich acoustic-field replicating the sound of live-studio recordings. Dolby decoder is able to generate immersive 5.1 surround sound. TCL’s unique Smart Volume function can automatically adjust sound volume to eliminate sudden sound fluctuations - typically experienced when switching the channels or during television commercials.

Smart design
With artistic design featuring super narrow bezel, TCL C2 - one of the Reddot award 2017 winners is a piece of gorgeous artwork. Slim design combines the function and fashion in a supreme show of elegance. P2Mon the on the hand has golden metal material, super narrow bezel, will bring you unlimited viewing experience and pure echo sound.

With the tilt of consumer preference towards smart features, the market potential of smart gadgets in India is huge. To strengthen its hold in this growing market, TCL launched Movetime in July; a wearable device with built-in gesture control technology along with ability to keep track of calls and messages.

TCL will also be unveiling its smart home solution LIFE Home Monitoring Kit shortly. This smart security kit will be available with a full set of stylish yet discreet products, including camera (LIFECAM), door and window sensor (LIFESENSE), and motion detector (LIFEDETECT) that alert users to any intrusion. All of the peripheral devices will be connected by a central hub and can be accessed through a dedicated app.