StitcherAds announces Facebook Offline Integration for Retail

Integration brings retailers closer to unified commerce

StitcherAds, a global Facebook and Instagram Marketing Partner, announced its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases.

Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar buying behaviour, retail marketers now have access to accurate, identity-based data on how Facebook and Instagram ads impact in-store revenue, allowing them to target offline purchases online.

A Gartner for Marketers report states that “advanced attribution and marketing mix modeling promise greater fidelity of spend analysis and optimisation, but bring their own cost and additional complexity.”

Most retailers lack in-house data scientists to break down this complexity, which creates a need for a partner like StitcherAds to process and report on in-store purchase data. By integrating data with Facebook to match brick-and-mortar customers with corresponding Facebook users, StitcherAds can determine which of these users saw and/or clicked on the digital ads for the items purchased, influencing the in-store sale.

This purchase data is then automatically leveraged to optimise campaigns that are focused on increasing foot traffic. StitcherAds is also able to use the data for audience building, including retargeting in-store customers and prospecting lookalikes of high value in-store customers with best-selling products. In addition to increased brick-and-mortar sales, retailers benefit from StitcherAds new capability by acquiring advanced insights on in-store customer segments related to general demographics, household income, spending behaviour, and more.

Based on retailers’ early use of this new unified commerce feature, StitcherAds has been able to effectively match in-store customer details with Facebook users at accuracy rates of up to 93 percent. For some retailers, StitcherAds’ new capability has attributed as much as 27 percent of all in-store customers to engagement with Facebook ads in the previous 28 days. These retailers achieved these results with as little as 5 percent of total ad budget dedicated to an in-store objective, proving the upward potential of offline ad formats.

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