Social Media Analytics: Making Customer Insights Actionable

Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns. http://public.dhe.ibm.com/common/ssi/ecm/yt/en/ytw03168usen/YTW03168USEN.PDF  


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