Capital to be allocated towards expansion of its global footprint

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Shopmatic, a Singapore-based e-commerce company providing a platform for merchants and individual entrepreneurs to sell online, has raised $5.7 million of Series AA funding led by ACP Pte Ltd, a technology focussed Venture Capital firm, and SPRING SEEDS Capital Pte. Ltd, the investment subsidiary of SPRING Singapore.  

After having successfully scaled its operations in India, Singapore and Hong Kong, Shopmatic will be using the funds to expand into other markets in Indonesia, the Philippines and the Middle East. As part of this round of funding, Sameer Narula, Managing Partner, ACP, shall be joining the Board of Directors of Shopmatic.

Founded in December 2014, Shopmatic enables Small and Medium-sized Enterprises (SMEs) and entrepreneurs to take their business online. Its platform enables SMEs to build their online stores with integrated payment and shipping functions and sell their products or services through multiple channels. Data analytics and insights have also been built into the platform to help sellers be more effective in reaching out to their target audience.

Shopmatic has made significant strides in the past year with the launch of Shopmatic Go, a mobile-centric product with more than 140,000 downloads since November and with the acquisition of Taiwan-based 5xRuby, a leading technology development house.

Anurag Avula, CEO of Shopmatic, said: "We have witnessed tremendous growth in merchants leveraging our platform with monthly growth rates in excess of 40 percent. Our approach of simplicity with a wide value proposition to our customers has deepened our engagement with sellers and grown the category of online sellers.

"With this round of funds, we aim to expand our service to a wider seller base across more markets in Asia and other emerging markets. We are delighted to have ACP and SPRING SEEDS Capital as our strategical partners and as part of our growth story."