PwC India Intros new Approach to Consulting to Accelerate Innovation

Almost 70 percent of all global digital transformations fail despite rise in adoption of latest technologies


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PwC India launched its successful global consulting approach BXT in India. An acronym for Business, eXperience and Technology, BXT derives its advantage from the power of perspective, which is by viewing a client problem from multiple lenses and placing human-centric design at the heart of its solutions.

This methodology is particularly effective in the case of large-scale projects that range from strategy to execution.

The BXT platform is built on the philosophy of collaboration, openness and experimentation that enables organisations to connect the dots between a comprehensive and executable business strategy, a well-designed end-user experience, and the application of the appropriate technology.

Using this methodology, organisations can work around some of the common challenges associated with large-scale business transformations.

“Every industry today is facing disruption in some form or the other, which has led to a marked shift in expectations from customers,” said Sudhir Singh Dungarpur, partner and leader, Digital Services, PwC India.

“Solving business challenges today requires companies to introspect and adopt a multidisciplinary perspective when addressing problems. By leveraging our business, design, and tech expertise, we help clients drive holistic and meaningful business transformation by placing the human component at the centre of problem solving.”

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