Pillar Token Sale to Reclaim Digital Lives

The Pillar project will start as an open-source digital wallet to hold all assets


Photo Credit : GECKO Governance,


Twenty Thirty , a Swiss blockchain innovation company, has launched the Pillar project , which will raise money through a Token Sale on Saturday July 15 2017 to create the next-generation crypto wallet. The Pillar Wallet will hold people’s assets and become their personal digital assistant powering all of their devices.

The Pillar project is the brainchild of David Siegel, whose 2010 book, Pull (Penguin), described a future with no apps and with the personal data locker at the centre of people’s lives.

David Siegel, a serial entrepreneur and business expert who spent 20 years in Silicon Valley, said: “There are a lot of platforms now, and those platforms mostly belong to companies. But what if you had your own secure personal platform? What if you had a digital assistant that did everything for you without having to go to each app, log in, and work within that silo? And what if no company owned that platform?”

The Pillar project will start as an open-source digital wallet to hold all assets - health records, financial records, money, ownership of things, resume, and much more. All the ownership will be on various blockchains, with an individual’s password, replacing numerous accounts.

Then, the personal assistant will help find what people are looking for and interact with many digital services automatically. As people travel, buy things, eat, consume media, use services - the personal data locker will pay its way ‘as you go’, without having to log into hundreds of apps.

The Pillar system will use its own native utility token, called the pillar (symbol: PLR). The pillar is a meta-token. As David Siegel says, “The current Token Sale craze means that tokens are going to be everywhere, used for everything from identity to energy to coffee to golf.

Pillar is staffed by a group of over 30 global volunteers, who are part of the Twenty Thirty blockchain community. As well as David Siegel, the founders include Tomer Sofinzon from Israel, Yogesh Gaikwad from India and Vitor Py from Brazil. Advisors to the project include USA-based Kirt McMaster, Phil Windley and Kaliya Hamlin plus Efi Pylarinou, from Switzerland, and UK-based Anish Mohammed and Thomas Power.

The Pillar Token Sale plans to raise $25 to $50 million to build their open-source personal-data ecosystem. The Token Sale will take place over 60 hours, from 1:00 AM GMT on July 15 to 1:00 PM GMT on July 17 2017. After a successful Token Sale, the team will set up the UK’s first blockchain-only innovation centre in London.

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