Pegasystems intros first AI Capabilities Unified in Client Lifecycle Management

Regulations designed to prevent predatory sales practices require banks to ensure all product offers are suitable for each customer

Pegasystems Inc. has introduced new artificial intelligence (AI) capabilities in the latest version of Pega Know Your Customer (KYC) and Pega Client Lifecycle Management (CLM) applications. For the first time, global banks can use AI unified in their CLM solution to recommend relevant products and services during the customer onboarding process. The software provides banks with complete AI control and transparency, ensuring banks remain in regulatory compliance while driving additional revenue and providing exceptional customer experiences.

Regulations designed to prevent predatory sales practices require banks to ensure all product offers are suitable for each customer. These important standards complicate the use of powerful technologies like AI, which can make decisions that aren’t always explainable to regulators. With new enhancements in Pega KYC and Pega CLM, banks can confidently deploy AI during the onboarding process to provide more personalized and differentiated service. Pega’s product suitability controls help ensure banks provide the right offer to the right customer with full transparency.

Pega KYC and Pega CLM use proven AI capabilities that analyze customer profile data in real time. Pega CLM leverages these insights to continually personalize the onboarding journey for each new customer with only the most appropriate products and service offers. This means customers receive the best recommendations to drive personalization and customer-centric service while increasing the bank’s competitive advantage. Pega lets banks set appropriate thresholds of transparency or opacity in their AI models to reduce risk and comply with regulations while still achieving business goals.


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