Launches first of its kind ‘Bring the Showroom Home’ concept for evolving customer

Mahindra & Mahindra Ltd, part of the USD 19 billion Mahindra Group, announced an industry first initiative in the automotive retail space with the launch of its ‘Bring the Showroom Home’, a portable, mobile based, interactive Virtual Reality experience.

This is a unique initiative wherein a customer would get a 360 degree, all-encompassing and immersive virtual showroom experience.

Bring the Showroom Home is part of a series of initiatives under Mahindra’s Digital Transformation Strategy. Through an immersive technology experience, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home as well as involve his family in the decision making process.  

‘Bring the Showroom Home’ platform will have three salient features of Virtual showroom, Self-explore and Make my SUV, which will enable the customers to experience the vehicle of their choice, in its entirety.

Veejay Nakra, chief of Sales and Marketing – Automotive Division, Mahindra & Mahindra, said: “At Mahindra, we have always been at the forefront of disruption with the customer at the epicenter. Hence, we re-imagined the whole customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase. These include industry first initiatives such as SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals for online booking of our vehicles.

"Now, we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India. Bring the Showroom Home is one such industry first immersive experience.”