Kissht to provide Blue Star’s new to credit customers with 0% interest EMI scheme

The scheme is a part of its strategic expansion plan across India at more than 5K plus retailer’s store

An Indian fintech consumer lending platform, Kissht, announced its strategic expansion plan to provide 0% interest EMI scheme to new to credit (NTC) customers of India’s leading air conditioning and commercial refrigeration major, Blue Star Limited across Blue Star’s line of products including air conditioners, air coolers, air purifiers, water purifiers, and specialty cooling products, amongst others. More than 5000 outlets have activated this scheme across the country. 

The buyer can choose from attractive EMI options according to their convenience on a loan amount that can be availed ranging from Rs 5000/- to Rs 1,50,000/-. This scheme is available across all the channel partners of Blue Star. Customers from both Tier 1 and Tier 2 cities in India can avail this offer of easy EMI with 0% interest and Zero Processing Fee.

Blue Star offers a wide range of air conditioning and commercial refrigeration products, as well as a comprehensive range of air purifiers, water purifiers, air coolers, cold storages and specialty products, amongst others. Its share in the 5-star air conditioners segment is higher than that of the industry, signifying that the Company enjoys a preference amongst discerning consumers who purchase premium products. Their superior and stylish models also include energy-efficient inverter ACs capable of delivering 30% extra cooling.

For Kissht, customer convenience is the key. Keeping this in mind, Kissht has made numerous convenient EMI payment options available for its customers. In the recent past, Kissht has launched various innovative products such as Instant Cash, Digital EMI Card, and Scan & Pay Later, Kissht 2.0, as well as co-created lending products such as "Cardless Credit" & "Buy Now Pay Later Solution (15 days’ credit)" with Flipkart and Dell under the Aarambh scheme. It has partnered with major OEM tie-ups in consumer durable, mobile, healthcare, professional education and tours & travels sectors, thereby enabling easy financing schemes for its customers. The start-up raised USD 30 million Series C round of funding in September from notable investors like Fosun International, Vertex Ventures, Sistema Asia Fund, Ventureast & Endiya Ventures. 

Speaking about this expansion plan of joining hands with Blue Star, Krishnan Vishwanathan, CEO and Founder, Kissht said, “Kissht has always focused on providing easier EMI payment solutions for the underbanked. We believe that our partnership with Blue Star will help make quality of living more accessible to the lower income group. Owing to the upcoming summer season, customers will be on the lookout to purchase cooling products and we are definite that our offer will help them to buy these products with easy financing schemes.”

Speaking on this association with Kissht, Haridas C, Vice President, Sales & Marketing, Blue Star said, “Consumers in the room air conditioners segment are brand-conscious, preferring specialist air conditioning players. This has worked to the advantage of Blue Star since it enjoys the reputation of being a premium and aspirational brand, and its rich pedigree with high quality of product array is well aligned with this image.  Blue Star’s tie-up with Kissht will further facilitate in availing consumer finance for our products and we are confident of enhancing our market share through this initiative”.


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