Partnership will improve customer experience and enhance security

Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category and Trusona, the global leader in passwordless identity authentication, announced a go-to-market partnership that will facilitate the creation of a frictionless, no username/password customer journey while enhancing security within the solution stack.

Together, Janrain and Trusona will jointly target consumer fintech, insurance and media brands in the EMEA region who are establishing and retaining app-based relationships with their customers as a convenient service channel and are looking to further grow trust with customers, their identity and data.

Research conducted by Trusona shows that 93 percent of consumers prefer a mobile ‘tap in your app’ experience on their smartphone instead of entering usernames and passwords, increasing login success by a whopping 43 percent.  Those brands that can establish that mobile relationship with their customers stand to benefit from a substantial increase in loyalty and repeat orders.  

Trusona’s passwordless identity authentication not only improves customer experience, it also enhances security by eliminating passwords and the need for customers to remember usernames. The 2017 Verizon Data Breach Investigations Report (DBIR) claims that weak or stolen passwords are responsible for more than 80 percent of hacking related breaches. By eliminating passwords, organisations implementing Trusona can avoid exposure to data breaches and cybercrime.