Infinix begins its journey in India by introducing Note 4 and Hot 4 Pro

Transsion Holdings, a global company dedicated to providing mobile communication products and mobile Internet services in over 50+ countries, announced the launch of its premium online smartphone brand – Infinix in India.

Founded in 2012, Infinix is driven by the brand spirit of challenging the norms. Infinix smartphones are designed specifically for young people who want to stand out, reach out and get connected with the world.

Infinix begins its journey in India by introducing Note 4 and Hot 4 Pro from its global range of smartphones priced at INR 8,999 and INR 7,499, respectively, to be available exclusively on Flipkart, India’s largest online retailer.

To boost the consumer confidence Infinix is supported by an extensive service network of over 850 plus touch points across the country. All the launch products come with a free one-time screen replacement within the first 100 days of purchase (T&C apply).

“India is an extremely significant market for us” said Benjamin Jiang, Global Head, Infinix. “The Indian smartphone industry is ever changing. It is interesting to note how millennials understand technology and become the conduit for driving online adoption. Our vision for Indian market is to become a preferred choice for young consumers by designing products that complement their lifestyle and make technology innovation affordable. We aim to expand our product portfolio by launching “Made for India” products soon."

Anish Kapoor, CEO Infinix India, added: “Being a new player in the Indian competitive online smartphone market, consumer and product is at the centre of our “Go Beyond” philosophy. Our dedicated R&D team has evaluated the digital consumer needs and introduced unique features such as a big battery with Xcharge technology, big screens with stunning display and smartphones beyond ordinary colours that will enhance the young consumer’s smart lifestyle.

"Our partnership with Flipkart will be instrumental in making Infinix range of smartphones available pan India. We are targeting an online market share of 8-10 percent by 2018."

Flipkart is also providing a host of launch offers on purchase of Note 4 and Hot 4 Pro buyers (T&C apply). Consumers will get a free two months’ subscription for Hotstar Premium, up to Rs. 8,500 off on Exchange for Note 4 and Rs. 7,000 off on Hot 4 Pro.

There is an extra 15 percent off on Flipkart Fashion and Lifestyle category on August 5th - 6th only.  In addition, consumer can also avail 84 GB data for 84 days at just Rs.443 from IDEA Cellular with the purchase of Infinix smartphones.