ITC Infotech and Chirp Announce Strategic Partnership

Companies to jointly develop business solutions using ‘data over sound’ technology

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ITC Infotech, a global scale full service provider of technology solutions and a fully owned subsidiary of ITC Ltd, and Chirp, the global leader in ‘data over sound’ technology, announced a strategic partnership that will enable the companies to collaboratively develop solutions  for clients across the globe.

Sushma Rajagopalan, MD and CEO, ITC Infotech, said: "At ITC Infotech, we are committed to leveraging technology innovations for our clients. Chirp’s ‘data over sound’ solution lends itself  efficiently to industries we work with. This partnership brings in unique synergies, giving us at ITC Infotech an opportunity to offer a significant  technology- advantage to our clients. With Chirp, we are looking forward to accelerated development of client-specific, industry-specific solutions."

Transferring data over sound takes advantage of speaker and microphone-equipped devices of any kind, by using these devices as audio encoders and decoders. Any device embedded with the ‘data over sound’ technology can ‘hear’ and ‘share’ the data.

The key advantage of this technology is the ability to broadcast small amounts of digital data to multiple devices without the need for pairing the devices or knowing the device  ID of receiving devices.

The technology also works without the necessity of any other form of connectivity, such as Wi-Fi or Bluetooth, allowing ‘networking’ of multiple platforms and devices to be done offline in some cases.

Chirp has developed fully interoperable software development kits (SDKs) of their technology on a wide range of platforms (such as iOS, Android, JavaScript, Python and Linux, as well as numerous chipsets such as the full range of ARM Cortex MCUs) with which ITC Infotech will be building further solutions.

These solutions will be specifically developed for clients in industries, including Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods, Manufacturing & Automotive, Retail, Airlines and Hospitality. Chirp’s technology has already been deployed globally on mass-scale, with hundreds of millions of devices currently connecting and  transmitting data with this technology.


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