Prima+ is the next generation automation controller that lets users control all home electrical appliances throughout the home.

Hogar Controls, a global, design-first smart home and building automation company delivering powerful solutions for residential, hospitality and commercial markets has announced the launch of its latest offering from its Touch Series range, Prima +, also known as Master Room Control. Prima+ is the next generation automation controller that lets users control all home electrical appliances throughout the home.   

The smart panel, with 6 touch buttons arranged in a rectangular order, features 6 touch switches for multi-functional requirements. The panel is additionally equipped with a light dimmer, a fan speed controller and a motion sensor. The glossy touch panel comes with a contemporary look allowing the users to wirelessly control all electrical appliances at home. Additionally, the paired devices can be controlled via smartphone and voice controlled via Amazon Alexa or Google Assistant on supported devices via sensors. The smart panel comes with ease of installation without additional wiring. Its retrofit design makes the Prima+ fit into existing switchboard without the need for additional wiring. The highlight of the Prima+ is its intelligent light sensor which enables the panel’s backlight intensity to auto adjust depending on the level of the room light, adding an additional level of sophistication, elegance, and ambiance to the room. 

Crafted with stylish designs in multiple color variations, the product is available in three types to choose from - Prima+ Master Room Control, Prima+ Master Room Control with one power socket and Prima+ Master Room Control with two power sockets. The price range starts from INR 8500 and goes up to INR 27000. Prima+ will be available through their 600+ channel partners across the country.

Speaking about the new product, Karan Kumar, Chief Technology Officer – Hogar Controls, said “At Hogar Controls, we continuously endeavor to enable people lead smarter lives, a life that is as fine-tuned and individualistic as the self. The smart panel is a reflection of the SmartLife philosophy of Hogar putting superior technology and aesthetics in the hands of people”. 

According to Research and Markets reports, the Indian home automation industry is expected to be over Rs. 30,000 crores by 2020. The exponential growth of wireless and mobile technology and affordable products have had a significant role to play in the growth of the segment.