One of the major drivers for this market is the adoption of cloud-based storage by enterprises

The "Global Hyperscale Data Center Market 2017-2021" report has been added to Research and Markets' offering.

The global hyperscale data center market is forecast to decline at a CAGR of 11.1 percent during the period 2017-2021.

The report, Global Hyperscale Data Center Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The latest trend gaining momentum in the market is the construction of green data centers. The high power consumption and increase in carbon emissions by data centers globally are factors that are creating awareness about green data center facilities among enterprises.

These facilities help in the operation of energy-efficient power, IT, and cooling infrastructure; low power consumption; and carbon footprint. Many new innovations and strategies are implemented in data centers to improve their performance.

The use of renewable energy sources, free cooling, consolidation, and waste recycling are some of the methodologies implemented in green data centers. Amazon Web Services, Google, Microsoft, and Facebook operate green data center facilities.

According to the report, one of the major drivers for this market is the adoption of cloud-based storage by enterprises. Storing data in the cloud is proving to be an effective medium for enterprises worldwide. Commercial data requires a large storage space, which varies in SMEs and large enterprises.

With the increasing amount of data generated through IoT, storing data on-premise is proving to be expensive. Therefore, many enterprises have started moving their data to the cloud storage (STaaS) by selecting service providers, such as Microsoft Azure, Amazon Web Services, and Google Cloud Platform. The demand has also increased because of the reduced cost, better scalability, and high availability of storage.

Further, the report states that one of the major factors hindering the growth of this market is the consolidation of data centers. Enterprises are considering data center consolidation because of many reasons, including a reduction in costs and acquisition of enterprises.

Consolidation reduces costs by up to 30 percent and power consumption by 55 percent, while improving security by up to 35 percent and overall efficiency by 50 percent. In the US, the federal government is consolidating data centers to reduce operational costs and direct investments toward an efficient computing platform.