GATCOIN reveals 'Targeted Airdrop' technology in Singapore

Photo Credit : Reuters,

What if Starbucks sent you cryptocurrencies each time you walked past their store? This is the vision of blockchain startup GATCOIN Founder & CEO Simon Cheong.  He unveiled GATCOIN's new "targeted airdrop" technology at Singapore's BlockshowAsia conference.

"Targeted airdrops give companies pin-point accuracy when distributing cryptocurrencies," said Cheong.  "They can bring people into stores, recruit new customers, and trigger more sales."

GATCOIN will allow retailers to issue their own cryptocurrencies to consumers to replace traditional discount coupons, loyalty points and gift vouchers. Cryptocurrencies will then be used to buy products or can be traded by holders for other retail currencies or cash on GATCOIN's crypto-currency exchange.

"Targeted airdrops brings a completely new dimension to the crypto space," Cheong added. "Retailers could, for example, run 'treasure hunts' and become the new Pokemon-Go of crypto."

The new airdrop technology allows retailers to target audiences by demographic, spending preferences and geo-location. "Businesses can literally drop real money within a 1-mile radius of any store. People can spread and share the news of targeted A-Drops for rewards."

This new technology is the biggest marketing innovation since the invention of coupons.