It will make accelerated investments in hosting tailored customer events, marketing meets and roundtable conferences

Freshworks Inc., a leading provider of cloud-based business software, announced an aggressive growth strategy to propel the ambitious expansion of its evolving South African footprint.

“Our growth plan for South Africa completely leverages the company’s product strengths, financial capabilities, and technology innovation to drive industry-leading returns,” said Arihant Jain, Business head, Middle East & Africa, Freshworks.

Currently, Freshworks serves select customers such as Berkshire Hathaway, DHL, Naspers, Hi-Sense, Web Africa and partners such as Teleforge, Freshtech Africa and Stridesmart in South Africa but this base is expected to grow exponentially with the company’s new growth strategy for emerging markets such as this.

As part of this growth plan, the company is inclined to make accelerated investments in hosting tailored customer events, marketing meets and roundtable conferences to build its network of brand loyalists in the region. He added: “The South African market expansion requires keen assessment and dedicated planning. Expanding in this region is an important way to magnify the size of the market we serve, and in an increasingly globally competitive marketplace, a necessary step for us.”