The Gen 4 updates include heart-rate tracking, untethered GPS and more

Fossil Group announced the launch of its next generation of smartwatches across brands – Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Skagen Falster 2 for Skagen, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel.

As a leader in the fashion space for watches, Fossil Group, with the launch of its next gen smartwatches extends its offerings to provide consumers with several new technology features encased in exquisitely crafted designs. The robust list of technological features translates the brand’s intent to provide customers with one all-inclusive device—both in function and style.

Fossil Group first entered the smartwatch market to meet the growing demand for beautifully designed technology that could be personalized and the new line of Generation 4 watches by the brand is testament to this very promise. Packed with unique design traits to make room for customization from strap to dial – it offers a plethora of exclusive dials, ranging from fashion forward to novelty for the users to choose from.

An increasing number of third-party apps can be installed for users to enhance their device experience, as well as set social media photos as watch face backgrounds. Additionally, users can now charge their device within an hour to last all day owing to the optimized charge time.

As one of the first fashion forward brands to seamlessly integrate fashion with top-level technology, Fossil is committed to exhibiting how style need not be sacrificed for functionality. Powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 Platform, the new devices offer enhancements to every facet of the day, with hardware including Heart-Rate Tracking, Untethered GPS, Swimproof Functionality and much more.

“At Fossil, it is our endeavor to provide our customers with the best of both, fashion and technology. With the launch of next Generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experience individual to each consumer. We are certain they will enjoy it”, says Johnson Verghese, MD.

The spirit of creativity and innovation at Fossil Group has differentiated the brand since its inception and this spirit inspires the brand to innovate products that engage users like never before. Without compromising design standards, this new generation of smartwatches will provide consumers with one device that fits all of their needs – from fitness to technology, fashion and much more!

Gautam Sharma, VP Brand Strategy – APAC, added: “We are in the game and here to stay! Fossil Group offers consumers a diverse breath of designs with features they care about the most. Since our entry into the smartwatch market three years ago, it has been Fossil's mission to meld technology and design. 2018 has been our biggest leap so far: by adding significant features in terms of technology, without compromising our design ethos. Fossil's new generation of smartwatches provides consumers with one device for all their lifestyle needs.

"We are excited to finally launch the fourth generation of our Fossil Group products into India. This new collection comes with several new features, including heart rate monitor, GPS and swimproof. With wellness being such a strong part of our daily lives, we know that our fans will fall in love with our new lines.”

Thanks to added functionality packed into fashionable designs, these devices can transition through all parts of daily life. This new generation of smartwatches ushers in a more holistic user experience from a Fossil smartwatch with key features and personalization options that consumers care about. The key updates include:

Heart-rate tracking
Heart rate functionality was an important ask from consumers and a top priority for all the brands in their next gen smartwatches. Additionally, Fossil group wanted to create exclusive watch dials that allowed users to easily access manual readings directly from their watch face. Whether going for a run outside or hitting the gym, you can automatically track your heart rate during logged exercises with Google Fit.

Untethered GPS
New untethered GPS capabilities allow the users track walks, and runs, hikes, bike rides, and more via Google Fit and third-party fitness apps without having to bring your phone along. Your watch will automatically map and track your location and distance during logged workouts!

Swim-proof functionality
Thanks to the added swim-proof functionality, users can track swim workouts, hang poolside or hop in the shower without risk of damaging their smartwatch.  For consumers ready to hit the trails for a run or ride without taking their phone, music can be downloaded from third party apps directly to device.

With the new generation of smartwatches, Fossil Group is bringing a unique, fun take on technology. With function-based dials, social sharing abilities and an immense amount of personalization opportunities, these watches truly allows users to “Make it Your Own.” The added functions like Heart Rate, and GPS will give users a 360-holistic way to track all parts of their lives, while keeping true to the authentic creative spirit of innovative watch design that Fossil was founded on more than 30 years ago.

The new product line retails for INR 19,995 onwards.