Episerver Insight provides deep customer journey analyses, while the Headless API makes it easier to engage through growing number of devices in IoT

Episerver, the company transforming digital experiences, announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.

Episerver Insight allows modern marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors. By mining Episerver’s data management platform (DMP), Episerver Insight helps users act on powerful behavioral data and create more effective segmentation and targeting. It intuitively visualizes customer paths and actions at the cohort or individual level, providing insights on every visit, click, email and purchase.

“It's becoming increasingly easy to collect data on your visitors, but very few companies are actually able to use that data to effectively increase engagement with customers in a meaningful way,” said James Norwood, chief marketing officer and executive VP, strategy at Episerver. “Episerver Insight addresses that need by enabling customers to personalize engagement to drive traffic, increase conversions, and improve customer loyalty through comprehensive visual intelligence.”

The new Headless API further extends Episerver’s platform to easily deliver content and digital experiences everywhere. It offers a hybrid architecture that supports coupled, decoupled and purely headless scenarios that transcend channels. Focused on speed, performance, search and flexibility, the API enables users to pull content directly from the platform and project it into any number of applications.

The API empowers digital teams to deliver rich content to the IoT, native mobile apps, digital in-store screens, legacy platforms, and conversational devices, while still leveraging the powerful content management tools native to the Episerver Digital Experience Cloud.