The report sees the emergence of four clear archetypes – digital natives, pioneers, traditionalists and aspirants

Arthur D. Little (ADL) published a new research report that highlights the impact digital technology such as AI, advanced analytics, self-learning systems and the Internet of Things will have on the innovation process. 93 percent of respondents in its global survey agreed that digital innovation will fully or partly transform their organization. Leaders will benefit from a 1.7x increase in innovation performance, rising to 2.4x for those that are able to optimize their operations through digital.

This is leading to 95 percent of companies from across all industries to aim to fully digitalize their innovation engine or entire company. However, respondents recognize that this entails transformative change – 89 percent say that successful digital innovation will require a new approach to innovation management.

Not every company will be able to achieve this. The report sees the emergence of four clear archetypes – digital natives, pioneers, traditionalists and aspirants, with varying attitudes and budgets for digital innovation. For example, 72 percent of aspirants admitted that their organization was still discovering the potential of digital, against 31 percent of digital natives.

Additionally, the gains from digital innovation will not be distributed evenly, with many companies still struggling to unlock its potential. Barriers such as a shortage of digital thinkers (seen as significant/very significant by 71 percent of respondents) and capabilities (64 percent) threaten to hold back companies, particularly in industries such as manufacturing, food and beverage and engineering, from seeing the concrete benefits of digital innovation.

Michaël Kolk, partner and Digital Innovation lead, ADL, explains: “All organizations understand that digital technology will transform innovation and deliver enormous benefits. However, our report shows that these benefits will be unevenly distributed, with many organizations struggling to overcome barriers that are holding them back. Now is the time for this group to begin their digital journey in order to successfully prepare for the future.”