Cosima Foundation Launches Digital Advertising Blockchain DATx, in Collaboration with QTUM and Avazu

DATx, which is based on a decentralised protocol, is built on blockchain technology combined with artificial intelligence and big data solutions

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Blockchain

DATx, a new blockchain initiated by Cosima Foundation, and in collaboration with QTUM Foundation, a Singapore-based blockchain and Avazu, a leading advertising platform with global coverage aims to help advertisers cut through all the fragmented clutter of user behavioural data to accurately target users and deliver advertisements that are meaningful to them.

DATx, which is based on a decentralised protocol, is built on blockchain technology combined with artificial intelligence and big data solutions. It strives to resolve challenges that are specific to the digital advertising sphere by veering away from a generic one-for-all approach.

DATx has the capability to showcase complete user behavioural patterns, including the time they received the advertisement, how long they viewed the advertisement and whether they made the purchase. Leveraging on this transparent, multi-stakeholder record of end-to-end user behaviour data, advertisers can then refine their audience targeting tools, delivering precise advertising only to relevant users.

Thanks to QTUM's platform, which bridges the compatibility differences among various blockchain systems, DATx will be able to leverage on it to deliver a universal and seamless open-source system to all users in the advertising space. Respectively, Avazu, the first advertising platform to be compatible with DATx, will enable DATx to customise native advertisements and acquisitions of its customers.

DATx's incentive mechanism encourages users to participate and provide feedback, which helps advertising platforms to enhance their user targeting algorithms in delivering relevant advertisements to their target audiences. This promotes active and dynamic interactions among users, publishers and advertisers within the ecosystem.



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