Cloudreach Acquires Emerging Technology Advisors

To launch technology strategy and application transformation practice



Cloudreach, a company majority owned by Blackstone Tactical Opportunities, has acquired professional services firm Emerging Technology Advisors (ETA) in a Blackstone backed deal. Terms of the transaction were not disclosed.

Cloudreach currently has a significant presence in both Europe and North America and serves some of the world’s largest organizations including BP, Hearst Corporation and Volkswagen Financial Services. Following Cloudreach’s acquisition by Blackstone back in February, their joint ambition was to become the leading global software-enabled cloud services provider.

Priorities were to invest in software-enablement, application development capabilities and geographic expansion. Last week’s merger with Cloudamize is followed by this acquisition of ETA, which is the first step in fulfilling its application-centric vision.

As enterprises accelerate their adoption of the cloud, there is an increasing need to not only move applications, but also modernize them and create new ones. Enterprises, from Big Four accounting firms to national healthcare IT providers, look to ETA for their most critical modernization and architectural challenges. ETA drives corporate innovation initiatives through the use of emerging technologies, from machine learning and blockchain, to serverless architectures and containers as a service.

"We have brought in many, many consultants over the years and I can honestly state I am most impressed with ETA’s knowledge and ability to quickly and accurately absorb our requirements and the architecture" says Fajen Kyne, chief Architect, Imprivata.

A recent research paper published by Gartner recommends that, in order to devise an effective cloud computing strategy, EA teams should “create a multifaceted application strategy to determine when rehosting, refactoring, rebuilding or replacing applications delivers value, and how new applications can be built using cloud-optimized and cloud-native design principles”.

The acquisition will combine Cloudreach’s leadership in enterprise cloud adoption, migration and optimization with ETA’s expertise in digital transformation and corporate innovation. This will give Cloudreach the unique ability to architect, implement, optimize and modernize applications for the enterprise, as part of a comprehensive digital transformation effort.

Cloudreach will also be expanding on ETA’s existing community efforts including the New DaVinci program , NodeBots, and its numerous technical meetups and conferences to engage and support the open source community.

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