Caribbean’s Logic to Transform Marketing and Customer Support Efficiency with Calix Cloud

Subscriber experience focused service provider turns to Calix Marketing Cloud and Calix Support Cloud to delight its subscribers and streamline internal operations


Calix Inc. announced that Logic , one of the Caribbean’s premier service providers, has selected Calix Marketing Cloud (CMC) and Calix Support Cloud (CSC) to enhance existing GigaCenter deployments and deliver an unmatched subscriber experience in the Cayman Islands. Logic is using behavioral analytics and business intelligence insights provided by these two Calix Cloud services to optimize every subscriber interaction.

CMC allows Logic to target the right subscribers with the right service to match their needs, while CSC enables a more effective customer support experience where automation and analytics greatly enhance the likelihood of rapidly identifying the customer issues for resolution. With Calix Cloud, Logic has access to the data, insights, and automation required to delight its subscribers while becoming dramatically more efficient – driving significant costs out of their daily operations.

“What Calix Cloud services provide is exactly what we’ve been looking for to take our company to the next level,” said Rob McNabb, Logic CEO. “Insights drive action, and Calix Marketing Cloud and Calix Support Cloud will almost immediately reduce operation costs, drive increased revenue, and increase customer satisfaction. We are excited to partner with Calix on this initiative, and I'm personally very excited to see the impact of these cloud services on our business going forward.”

Built specifically for broadband marketers, CMC automates the gathering, analysis, and presentation of subscriber behaviors, giving Logic continuous access to data-driven subscriber insights. Logic’s marketing team will use CMC’s intuitive dashboards to gain a better understanding of their subscriber’s online usage patterns, such as their use of heavy concurrent media streaming and new IoT devices in the connected home, thereby laying a foundation for better marketing and service creation.

These dashboards provide all the necessary information to allow Logic to develop specific service offerings optimized for subscriber retention and upsell. Also, CMC’s Social Channel Heatmap will allow Logic to stay plugged-in to the social platform preferences of their highly-connected subscribers, helping Logic to determine where and when to invest in marketing programs.


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