Capillary leads Bata's Omnichannel CRM Journey to New Markets in Southeast Asia

India’s leading shoe brand expands its CRM footprint to the Philippines and Vietnam, backed by Capillary Technologies as a strategic partner

Capillary Technologies, whose omnichannel solutions and AI-powered technology platform help businesses get ahead of the digital evolution and stay consumer ready, has been appointed strategic partner of Bata, a leading shoe brand. The enhanced partnership will now help Bata strengthen it's omnichannel CRM strategies in the Philippines and Vietnam.

Capillary has been acting as Bata's CRM partner in six Asian countries including Singapore, Malaysia, Indonesia, Thailand, India and Bangladesh, and three African countries, Kenya, Zambia, and Zimbabwe. Capillary has powered Bata's loyalty program for over 2,000 stores in these markets. With the goal of providing a unified CRM platform across all its markets, Bata will be kicking off its game plan for the Philippines and Vietnam in the second half of 2018.

"We want to bring together exceptional products, and best-in-class retail technology to realise our passion for customer delight and deliver an exceptional customer experience. To really improve our brand-customer relationships, we feel it is imperative for us to find ways to walk and talk with our consumers across the various channels and touch points they use in their buying journey. The engagement had to be consistent, connected and seamless," said Roberto Longo, president, Asia Pacific, at Bata.

"Capillary has helped us achieve this, having been our trusted partner across six countries in Asia. There was no doubt about banking on Capillary's expertise and innovative technology to take us ahead in Philippines and Vietnam."


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