SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging

Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers.

SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality photo sharing, messaging over Wifi and more. Google is partnering with carriers and OEM's globally to upgrade the native messaging experience in Android with RCS.

Google is now working with mobile services companies like CM, to bring RCS to business messaging. With RCS business messaging, businesses will be able to move beyond pure text messages to create branded, interactive messaging experiences. By joining Google’s Early Access Program for RCS business messaging, CM will be among the first to bring this enhanced messaging experience to customers.

“Joining Google’s Early Access Program for RCS business messaging is a unique opportunity for CM," says Daan Gönning, product owner for customer service and chat application GIN , also part of CM. “Not only does it prove that CM is at the forefront of the messaging industry, it’s also an opportunity to tighten the relationship with Google in terms of messaging innovations. The main goal is to continue to improve messaging channels and offer our customers the best experience possible and offer more and better ways to keep in touch with their clients."

RCS will upgrade today’s business messaging experience by enabling brands to send more useful and interactive messages. For example, messages from airlines reminding people to check in for a flight can now take advantage of rich media and interactivity to provide a full check-in experience, complete with boarding pass, visual flight updates, and terminal maps on demand, all directly within the messaging experience.