On the retail front, there will be an amalgamation of the physical and the virtual stores

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GlobalLogic helps businesses create value across the entire product lifecycle. GlobalLogic has been showing businesses how they can connect the dots back to consumers, innovate within predictable budgets, and bring the next generation of digital products and services to market.

In an interview with BW CIO, Piyush Jha, VP, Engineering and Digital Head, GlobalLogic India, and Sajal Singhal, AVP, Engineering, GlobalLogic India, tell us more. Excerpts:

BW CIO: Elaborate on GlobalLogic’s design led digital product engineering services.

Piyush Jha: For 18 years, GlobalLogic has partnered with businesses across every major industry to make amazing products and connect the dots between people, products, and business opportunities.

We have observed that the world has matured from a test-driven development to a domain driven-development to a design-driven development. Most of the software that we develop today intends to put the user at the center of every interaction. In that view, our design-led product engineering focuses on how the user thinks, acts, behaves and engages with the world around her/him.

Gone are the days when the user Interface was about colours and fonts and web pages. The Experience Design of today is about human factor intelligence, fine arts graduates, behavioral psychology and how the selfie ages! The colours and fonts are important but secondary. The user behavior drives whether the delivery will be on the web, tablet, phone or the echo dot.

The form factor will drive whether you would need to code for the hardware or the software. Java and .Net are passe'. And this is not the end. We will soon have editors do all the coding and all the engineers will have to do is to solve the business problem in the way it’s most palatable to the user.

At GlobalLogic, our designer count has doubled and our India design studio grew by almost 3x in the last 18 months. So much so that we have institutionalized an experience design learning module for all our engineering teams.

Now, in an increasingly digital world that places the consumer at the center of every interaction, we’re showing businesses how they can connect the dots back to consumers, innovate within predictable budgets, and bring the next generation of digital products and services to market.

BW CIO: What are the technologies creating the next wave of disruption in retail

Piyush Jha: Gamification, artificial reality and machine learning are changing the way retailers are trying to increase the penetration and conversion of the millennials. New age technology, combined with the geo-location awareness, terra bytes of data available to mine, and tremendous processing capabilities are breaking the archaic barriers.

It’s not just these technologies, but the commoditization of these, which is giving the retail industry its new-found teeth - and they are winning both hearts and mullah. The promotions are becoming more non-invasive and real-time and the store-of-one is really here already. What we are seeing, and we will see more of, will be an amalgamation of the physical and the virtual stores. You will be able to surf, sort and purchase while in the store and or even complete the transaction cycle through an avatar on your phone!

BW CIO: How is blockchain changing the healthcare game?

Sajal Singhal: The healthcare supply chain market ($2.31 billion) is projected to grow at a momentous CAGR of 40.2 percent during the period to 2023. Strong collaboration is required between the parties which relies on data integrity and cross-party trust.

Self-verifying and audit add enormous value in achieving that trust. Blockchain is the answer to it. It has the potential to reduce the sharing medical data expense by 75 percent, as well as streamline the process. The consumers easily and securely access their records and have control of their own records.

Blockchain can also be used to record and monitor nationwide health trends. It ensures data integrity of collected sensitive information from disparate sources. The provenance use case of blockchain could be used to render a severe blow to counterfeit medicine market.