Artificial Machines Gives 'Make In India' a Boost

Artificial Machines' HAZE is a smart product innovation platform

The Indian electronics industry has its latest entrant, Pune-based Artificial Machines. This has given the 'Make in India' initiative a massive boost. Artificial Machines.was founded in April 2008. It has sales office in Wall Street, New York, USA. Artificial Machines is focusing on IoT, smart machine design, and artificial intelligence (AI).

Manish Buttan, CEO, Artificial Machines, said: “We work with automotive and electronics companies. Our HAZE platform was developed in 2015. The HAZE platform is a smart product innovation platform. We will develop the artificial intelligence (AI) for cars by 2018. We will build the entire electronics for cars.

“We are building the TV platform for Videocon and the Videocon Aryabot 2 AC. For Eureka Forbes, we have developed some water purifiers. We are also working on a few products for Tata Housing, including a door phone, smart lock, smart camera, fire safety, and several products for Godrej & Boyce. We are focused on converting traders to makers.

“We are designers at the PCB level. We make everything in India. The idea is to develop the IP. We can connect anything built on the HAZE platform. For example, a video doorphone has built-in VoIP. We are lowering the automation costs as well.”

Artificial Machines has partnered with some of the largest OEMs in India that have licensed the HAZE platform to develop a range of products. As of now, it has five licensees – Eureka Forbes, Godrej & Boyce. Tata Housing, Usha International, and Videocon. Their products will soon show the ‘Powered by HAZE’ Logo.

Buttan said: “The HAZE platform IP belongs to Artificial Machines. Our customers are promoting the platform by adding our logo to their products. The HAZE license requires that the primary components be purchased through us. The HAZE IP is free to license for customers and we charge a subsidized customization fee to modify HAZE for their requirements. We are heading into a $20-$50 million turnover over the next five years."

EDA vendor, Mentor Graphics, has strategically partnered with Artificial Machines and invested EDA tools worth $15 million. The Mentor PCB development and validation process involves over 75 processes of reliability.

Qualcomm has also provided the Snapdragon chip licensing to Artificial Machines. Microchip is a premium partner for low-and mid-segment processors. Artificial Machines also works closely with several large global manufacturers.


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