Aetius Capital Leads US$30M ICO for Cloud Alliance

To develop an app store for gamers in partnership with Unity Technologies


Singapore-based private investment firm Aetius Capital is leading the region's first digital games platform token sale -- a US$30M Initial Coin Offering ("ICO") for Cloud Alliance, a Singapore-based technology startup founded by seasoned video gaming entrepreneurs to develop platform solutions for the digital games industry.

The proceeds from the "MOO token" sale will be used to further develop an app store with global game development engine Unity Technologies ("Unity"). The "MOO Store" is an exclusive collaboration in Southeast Asia between Cloud Alliance and Unity where made-with- Unity games can be seamlessly published and accessed by more than 100 million gamers in Southeast Asia.

US-based Unity, which is backed by Sequoia Capital, DFJ and SilverLake Partners, owns the world's largest video game development engine used by more than 5.5 million developers worldwide. It is estimated that more than half of all new mobile games were made using the Unity platform, including blockbuster games such as Pokemon Go, Hearthstone, Super Mario Brothers, Assassin's Creed and Honour of Kings.

Founded in 2016, Cloud Alliance previously raised US$5m from Aetius Capital to develop an integrated payment platform called CloudMoolah for Unity.

CloudMoolah -- a payment solution that has been successfully integrated into the Unity Editor, is now offered alongside Amazon Apps, Apple's iOS App Store and Google Play Store in the Unity Editor. By simply choosing the CloudMoolah integration option in the Unity Editor, a Unity developer can immediately enable in-app revenue collection capability from more than 500,000 retail point-of-sales across Southeast Asia, thereby saving the developer time and hassle of integrating multiple offline payment channels in Southeast Asia.

This effectively shortens the go-to-market time for developers who want to publish their games in Southeast Asia from a few months to less than 10 minutes.


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