The solution will enable Malls access to virtual inventory, catalogue, fulfilment capability of 50+ enterprise brands present on Ace Turtle’s platform

In a move that is potentially one of the biggest digital transformations in the retail sector, Ace Turtle, Asia’s leading omnichannel platform company announced the launch of SmartMall, the first of its kind omnichannel solution for malls in Asia.

SmartMall, offered as white label solution is a suite of Ace Turtle's products comprising the omnichannel platform Rubicon and AI platform Albus, which would enable a mall to set up its own e-commerce website and endless aisle application. This allows the mall's customers to place orders online from the comfort of their home or from designated kiosks inside the mall (including out of stock and out of range products). For receiving the order, the customer can either avail the "Click & Collect" facility or the order can be shipped from the store to the customer's home.

SmartMall through Ace Turtle’s omnichannel platform Rubicon will also enable malls access to virtual inventory, catalogue, fulfilment capability of 50+ enterprise brands present on Ace Turtle’s platform. This will allow Mall’s customer to buy products from brands, even though they do not have an outlet inside the mall.

Nitin Chhabra, CEO, Ace Turtle, said: “Going omnichannel is the next progressive steps for malls in Asia. With customer preferences undergoing a metamorphosis, malls have to build a strategy essential to harmonize customer attention across channels. Technology can play a critical role in this endeavor in shaping the future of shopping malls. Over the years, while working with enterprise retail brands, we have realized the importance of building a solution that can significantly enhance the omnichannel capability of malls.

“Smart integration and allocation of inventory, catalogue and logistics is essential to build a strong omnichannel strategy. Our technology platform is the only one in Asia that enables seamless enablement of all these three levers and we are confident that Ace Turtle SmartMall, will play a critical role in accelerating the omnichannel journey of some of the leading malls in Asia.”