80% Enterprises May Fail to Realize ROI From Digital Technologies

Customers' basic needs have to be fulfilled before they are able to appreciate the value of technology-led experiences.

Widespread failures in realizing return on investment (ROI) in digital technologies for customer experience could create a sense of distrust among buyers and decision makers in India about the potential for digital business, according to Gartner, Inc. Gartner predicts that by 2017, 80 percent of consumer-facing companies will fail to realize ROI on investments in digital technologies focusing on customer experience because of the country


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